Sponsor Focus with JBC Nutrition

• 13 April 2021
• Behind the Scenes

Official Performance Nutrition Partner JBC Nutrition have been part of Edinburgh Rugby's sponsor family since 2018.

The partnership sees JBC Nutrition provide the Edinburgh Rugby squad with a wide range of leading sports nutrition products designed specifically for athletes to support them at all stages of their sporting activity.

From the company's history, to their favourite Edinburgh Rugby moments, get to know JBC Nutrition that bit better as we chat with Managing Director Gareth Clarke with the latest Sponsor Focus.

For supporters who aren’t aware of JBC Nutrition, can you tell us a little about the company and its history?

We started in 2007 with an idea to make bespoke supplements for elite athletes and make supplements that actually delivered results.

In the last 13 years, we have worked with some of the UK’s biggest and best athletes and clubs. We’ve opened stores in the Caribbean and Middle East and developed award winning products.

We get asked all the time what JBC stands for. It’s the initials of my three children, all three of them have the initials JBC!

How have JBC coped with the current COVID-19 pandemic and how is the industry itself coping with the ‘new normal’?

We’ve had to adapt like many other companies. Like everything we do at JBC, we adapt and overcome any issues that may come our way.

There have been many obstacles in our way in 2020, but we feel we’ve managed to overcome them in a positive and constructive way.

What is the coolest thing about working at JBC Nutrition and would you recommend working with the company?

The coolest thing has to be seeing the products we make being used by our athletes on TV and online

One highlight was seeing one of our athletes win an Olympic Silver Medal at the Rio Olympic Games. Of course, we would recommend working with us at JBC - we’re all cool!

How long have JBC Nutrition been involved with Edinburgh Rugby and what are the benefits of being the Official Performance Nutrition Partner?

We’ve been fortunate enough to work with Edinburgh Rugby for the last three years and we’ve just extended our partnership which is a great contract to have as we love working with everyone at the club, it’s a refreshing pleasure.

Some of the benefits of working with Edinburgh are we get to visit your beautiful city often and build a great relationship with the players and staff at the club.

Do the staff at JBC have a favourite Edinburgh Rugby player or match they’ve watched?

We have many favourite players but that would be unfair to name just a few. We feel blessed to know many of the players on a personal level and have great relationships with them.