Edinburgh Rugby launch ‘Our Burgh' community initiative
Edinburgh Rugby today pledged its renewed support to the city and wider region’s clubs, schools, and rugby institutions by today launching a new initiative, ‘Our Burgh’, that will see the capital club, its staff and players return to support the team’s local community following the Covid-19 enforced hiatus in both 2020 and 2021.
Kick-starting today, as several Edinburgh players visited local summer rugby camps, the new community initiative will roll out across the 2022/23 season with a variety of different visits, coaching sessions and Q&As scheduled at local clubs and schools.
The initiative will run alongside other areas of community activation – including the P&P Prosper Programme and Scottish Building Society-backed, mixed ability Edinburgh Inclusive Rugby team – as the capital club amp up its commitment to local rugby in the city and wider supporting regions.
Edinburgh Rugby will soon launch a page on the club’s website to accompany the campaign, where clubs and school can apply for the chance to have professional and international players attend – and hopefully amplify the reach and appeal – of their events to prospective players in their area.
The club hub will also host details of group ticket offers, including how clubs can earn up to 20% commission on match tickets, as well as club / school specific competitions, like the recently relaunched opportunity to win a one-off coaching session with the capital side’s senior coaching staff at DAM Health Stadium.
Edinburgh Rugby Managing Director Douglas Struth backed the refreshed community initiative.
He said: “The local schools, clubs and young players that support Edinburgh Rugby are truly the lifeblood of the club and we are committed to repaying the faith and support they’ve given us during the Covid-19 period by getting back out there and showing them what this great club is all about.
“Our players have been unable to take on the number of visits we would have liked to due to covid restrictions in the past two seasons, however the club is back open for business, and we’re delighted to launch a reinvigorated community outreach programme that will put us back in touch with those that support us in the region.”
Edinburgh Rugby Head Coach Mike Blair has also welcomed the initiative and expressed his excitement at engaging with local clubs, schools, and players throughout the upcoming season.
“As a rugby player, part of your job and responsibility is ensuring supporters feel engaged with the club, so it’s vital that we’re out there in the local community giving back and connecting with those that do so much to back us week in, week out.
“Whether it’s a player appearance at a local school or a session with a junior side, our players want to be accessible and available – that’s a huge part of what we’re all about and who we want to be as a rugby club.
“I’m really looking forward to seeing our guys get back out there this coming season and we can’t wait to work with our local clubs and schools in ensuring the Our Burgh initiative is a success moving forward.”