Scottish Rugby Toasts First Official Gin Partner

Scottish Rugby today toasted a new partnership with Eden Mill, Scotland’s first single site distillery and brewery, which will see the drinks specialist become the governing body’s first ever Official Gin Partner.

In addition to becoming the Official Gin Partner of Scottish Rugby, Eden Mill will also become the Official Gin of Glasgow Warriors and Edinburgh Rugby, appearing and supporting the clubs throughout the season with on-site bars at games. Scottish Rugby Toasts First Official Gin Partner

The exciting four-year partnership will be officially unveiled to supporters at the professional clubs’ home games this season and Scotland’s opening Autumn Test match against Australia on Saturday 12 November at BT Murrayfield (kick-off 2.30pm).

For Eden Mill, the opportunity to work with these exciting global brands will enable it to provide rugby fans with an improved and interactive experience on game days.

The Scottish craft gin brand will be on site at all matches in the stadium grounds with a pop-up gin bar and Airstream trailer on match-days, offering a range of beverages for supporters, including their popular Love Gin, Oak Gin, Hop Gin and specialty gin cocktails.

Using locally-sourced ingredients and exporting to 15 countries, Eden Mill is leading the way with innovation in the booming Scottish gin industry, promoting Scotland’s trades on a global scale, through a variety of channels and significant partnerships.

Eden Mill Founder and Co-Owner, Paul Miller, said: “This is a proud moment for Eden Mill and a great opportunity, which we are incredibly excited about.

“We look forward to being part of the growing success and popularity of the game at professional club and international level over the years to come.”

Scottish Rugby Head of Marketing and Sponsorship, Toni Blackhurst, said: “We are delighted to welcome Eden Mill to our growing family of partners.

“Supporters are turning out at Scotland and professional club rugby matches in record numbers. New partnerships, like the one announced today, help us enhance the range of drinks available to fans enjoying a world-class day out at BT Murrayfield.

“We look forward to working with such an exciting young company like Eden Mill over the coming years.”

The partnership will also include exclusive offers for fans, content and brand presence during matches, as well as interaction on the club’s digital and social media platforms.

About Eden Mill

Eden Mill is a unique distillery and brewery on a single site, based in the notable town of St Andrews and rooted in distilling and brewing history. Eden Mill has recently revived whisky making at this iconic location where the famous Haig family made whisky, gin and beer for most of the 19th century.

Inspired by the pioneering spirit of the Haig’s and the many other greats who have carved their name on the towns illustrious history, Paul Miller and a team of three began alcohol production on the old derelict site in 2012. Since then, the site has grown and quickly become established as the local brewery, winning several national awards for its quality beers and sustainable ethos.